For business owners who pay for ChatGPT or Claude
Turn ChatGPT or Claude From a Search Box Into Your Assistant in 7 Minutes
A free video lesson that gets AI knowing what you're working on and where you're up to, so you never start from scratch again. Even if you're not technical.
5.0 from 28 Google reviews of my agency, Glide
Every time you open ChatGPT, you start from scratch
You paste the background in again. Who it's for, what was agreed last week, where the job's up to. You hit enter, and the answer still misses half of it.
So you rewrite it yourself. The task you handed over to save time has now taken longer than doing it on your own.
Do that a few times a day, every day, and a chunk of your week goes on babysitting a tool you pay £20 a month for. Meanwhile you can see other people getting far more out of it than you are.
You're not imagining it.. only 11% of UK small businesses use AI to a great extent. Everyone else is stuck where you are.
British Chambers of Commerce survey of over 1,500 UK SMEs, September 2025.
Most owners never get past level 1 of AI. Which level are you on?
Level 1 is where all the re-explaining happens. The free lesson gets you to level 2 in 7 minutes. Levels 3 and 4 are where it gets interesting.
Level 1
Search box
You ask, it answers, then forgets.
Most people stop here
Level 2
Projects
It knows what you're working on and where you're up to.
This free lesson
Level 3
Hidden name
Where AI keeps everything in one place for you, whichever app you use.
Inside the full course
Level 4
Hidden name
Where AI carries out tasks for you while you get on with your day.
Inside the full course
In 7 minutes, you'll stop starting from scratch
- The 4 levels of AI, and how to tell which one you're on
- The same task done in a blank chat and in a Project, side by side, so you can see the difference
- How to set up a Project in ChatGPT or Claude (both shown on screen)
- What to write in a Project's instructions so every answer starts already briefed
- The "where we're up to" note, and the one line that gets AI to keep it updated for you
The lesson is free. Projects work on the free plans of both ChatGPT and Claude, with more room on the paid plans.
Send me the free lessonCustom GPTs switch off in December
OpenAI is retiring custom GPTs. If you built your work around one, it stops working, and it needs a new home. A Project is the easiest place to start.
ChatGPT and Claude both have Projects now, and both can keep notes and files up to date for you. A year ago that took a developer.
Who am I, and why listen to me?
I'm Mike McDonnell. I run Glide, a marketing agency, and I use AI across the business every day. Every Sunday I write The AI Growth Toolkit, a free email with one AI setup I use and what it saved me.
What clients say about working with me
These are from clients of Glide, my agency. They're about working with me, not about this lesson. 5.0 from 28 Google reviews.
“So it's a great resource now in our business. In fact, we couldn't live without this new diary management system.”
Dawn Jeffery
Aireside Accounting, on the task system I built them
Google review
“Glide Marketing transformed our CRM and task management system. We now have a clear view of priorities, team tasks, and automated next steps that save us so much time.”
Dawn JefferyAireside AccountingGoogle review
“Mike has a wonderful ability to break down what seemed to me, very complex concepts into easy to understand terms, strategies and solutions.”
Google review
“He is a super down to earth guy and listens to all your needs. He also offers a lot of advice and explains everything in clear details of how everything works.”
Gabriella CagerGoogle review
“Mike has been outstanding, he's listened to everything I've had to say and has helped me prioritise certain aspects to continue my growth, whilst explaining his every move to help me better understand how it all works which I deeply appreciate.”
Google review
“Ever since our first conversation, it has been an absolute smooth sailing for us and Michael has been very proactive.”
Piyush SomaiyaGoogle review
“Mike... you're a genius!”
Google review
“...even created a super helpful video explaining everything in easy-to-understand terms. Highly recommend - he's a breeze to work with!”
Google review
“He is very easy to work with, giving clear technical training to our team to continue with the website...”
Google review
“...he was very helpful. He was very considerate of what I was looking for...”
Charlie WhatsonGoogle review
“His passion for what he does is evident and I really appreciate him taking the time to listen to me, my vision and my requirements...”
Google review
“Had the pleasure of meeting mike who was more than helpful at explaining everything to us. Went above and beyond what we were looking for.”
Google review
“Mike was great to work with from start to finish!”
Stop starting from scratch with AI
The free lesson takes 7 minutes. Set it up once and every task after starts already briefed. You'll also get The AI Growth Toolkit every Sunday, and you can unsubscribe any time.